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* About Me pages, which let rights owners inform eBay users about their products, including ways to identify potentially infringing productsThe judge also commended eBay for taking steps to address the availability of replica Rolex Datejust Turn-O-Graph 'Thunderbird' watc counterfeit jewelry on its site, including the following instances:* When a seller attempted to sell a Tiffany item, eBay used special warning messages instructing the seller to make sure that the item was authentic, informing the seller of eBay's anticounterfeiting policies, and providing a link to the Tiffany About Me page.

* eBay delayed the ability of buyers to replica Rolex Datejust Turn-O-Graph 'Thunderbird' watc listings that used the Tiffany name for 6 to 12 hours so that eBay's Customer Service Representatives (CSR) could first review them.* eBay prohibited 1- and 3-day auctions of Tiffany items.* eBay prohibited cross-border trading of Tiffany items so that only sellers located within the U.S. could sell Tiffany items on eBay's U.S. site.But the judge was replica Rolex Datejust Turn-O-Graph 'Thunderbird' watc impressed with the VeRO program, highlighting the fact that "[sjeventy to 80 percent of the reported listings were removed within 12 hours" and reiterating several times how promptly and effectively eBay removes infringing listings after it is notified by the rights owner.

The judge also concluded that "eBay took appropriate steps to warn and then suspend sellers when eBay learned of potential trademark infringement under that seller's account." He also agreed with eBay's decision not to "Replica rolex day date ii president watch rrx0904055 or permanently suspend a seller after the filing of a first, or even a second, NOCI" under the VeRO program. He saw that "although a NOCI represents a good-faith belief that a listing was infringing, a NOCI did not constitute a definitive finding that the listed item was counterfeit." As support, he noted that occasionally listings were reinstated that Tiffany requested be taken down.